for the people who love their dogs —
The gentle software
that runs your whole kennel.
Pedigrees, litters, puppy buyers, and your public website — finally in one warm, calm place. Spend less time on spreadsheets, and more time on the porch with the dogs you love.
momma & her babies ♡
first day on the porch
spring litter
Maple & Banner · 6 puppies
Joelle & family
Brightleaf, OH
“wants the calm one — agility prospect, kids in the home”
Loved in 41 states across 100+ breeds
- Border Collies
- Goldens
- Aussies
- Labs
- German Shepherds
- Cavaliers
- Poodles
- Dobermans
- Pyrenees
everything you need —
Made for the way you actually breed.
Built with breeders, in their kitchens, looking over our shoulders. Every screen comes from a real conversation with someone who's been doing this for twenty years.
our girl, Maple
dad — Banner
Every dog, the whole story.
Photos, health records, weights, titles, who they came from and who they raised. One profile that grows up with each dog — instead of seven spreadsheets you keep meaning to merge.
- Five-generation pedigrees that draw themselves
- COI calculated on every pairing you consider
- Health, vaccines, and weights in one timeline
spring litter
Maple & Banner · 6 puppies
day 14 — eyes opening
From heat to hand-off, every milestone.
Heats, breedings, ultrasounds, whelping, weight charts, and go-home day — all in one quiet timeline you can hand to your vet, your buyer, or your future self.
- Whelping notes & daily weight charts
- Puppy-by-puppy progress & photos
- Reminders gentle enough to actually help
Joelle & family
Brightleaf, OH
“wants the calm one — agility prospect, kids in the home”
“we're so excited to bring her home”
— from your last reply
A waitlist that feels like a friend list.
Notes from your last call, deposit status, the dog you have in mind, and the photos you sent last Tuesday. Buyers feel chosen because they are.
- Stripe-connected deposits & invoices
- Sequenced emails that sound like you
- Contracts signed online, kept on file
brightleaf goldens
family-raised, heart-tested, home-loved
Your kennel, online — no web designer required.
A beautiful breeder website on your own domain, synced from the dogs and litters you already keep in the app. Edit once, publish everywhere — and stop fighting WordPress on a Sunday night.
- Custom domain, SSL, mobile-perfect
- Blog, contact form, contracts page included
- Photos & available pups update automatically
whoever you are —
Built for whatever your program looks like.
We started with one breeder and one breed. Now Expert Breeder lives in homes, kennels, and full-time programs across forty-one states.
Hobby breeders
1–2 litters a yearYour whelping log, your buyer list, and your kennel page — finally in one calm place that fits in your evenings.
Show & sport homes
Pedigrees that matterCOI on every pairing, titled-ancestor tracking, and depth charts you can actually use to plan a litter.
Working-line programs
Multi-handler operationsStaff seats, shared notes, and expense splits — so the whole team stays on the same page without the group text.
Stud services
Outside dams & paperworkStud jobs as first-class records, contracts on file, payments tracked end-to-end — even when the dam never sets foot on your property.
honest pricing —
Pay for what you use. Nothing you don't.
One simple ladder. Cancel any time. Your data is always yours — export it whenever you like, no hard feelings.
Hobby
For one kennel, up to two litters a year. Everything you need to keep the small things from slipping.
- Pedigrees & COI
- 1 active litter
- Buyer waitlist
- Public kennel page
Working Kennel
For breeders running a real program — multiple litters, your own website, and books that balance themselves.
- Unlimited litters & dogs
- Stripe-connected invoicing
- Custom-domain breeder site
- Newsletter & autoresponders
- Up to 3 staff seats
Multi-kennel
Co-ops, working-line groups, and white-label partners. We'll fit it to your operation.
- Multi-kennel tenancy
- White-label CRM portal
- Onboarding & data import
- Priority support
no contracts · no commitments · always your data ♡
from the kennels —
Quietly recommended,
kennel to kennel.
the porch, May 2024
“I closed three browser tabs, two spreadsheets, and a notebook the week we switched. My evenings came back, and my husband noticed.”
first sunshine
“Buyers tell me my emails feel personal again. They don't know it's software — and that's exactly the point.”
litter #14 ♡
“The pedigree side is genuinely beautiful — and I've used the expensive ones from Europe. This one feels like it was made for me.”
things breeders ask first —
Honest answers, no fine print.
come on in —
The kennel software that
finally feels like yours.
Free for hobby breeders, fourteen days free on Working Kennel, no card required. Five minutes to your first pedigree.
made by breeders, for breeders