Expert Breeder

Pricing

Start free. Stay free. Upgrade when your program grows.

Every plan includes the master waitlist and your application link. Paid plans add the website, payments, contracts, and messaging tools a growing kennel needs — with two months free when you pay annually.

Free

The whole core workflow. Not a trial.

$0forever
  • Puppy application link buyers can use from any device
  • Master waitlist — every family, status, and note in one list
  • Buyer contacts with application answers attached
  • Dog records and litter management
  • CSV import and export, anytime
Start free

Builder

Your first professional storefront.

$15/month

or $150/year — two months free

Everything in Free, plus

  • Breeder website with your own custom domain
  • Public litter pages connected to your workspace
  • Invoices and payment links
  • E-sign contracts and a buyer portal
Start free
Most popular

Pro

The full front office.

$39/month

or $390/year — two months free

Everything in Builder, plus

  • Two-way texting with buyers
  • Email campaigns, newsletters, and autoresponders
  • Stud jobs and guardian homes
  • Sell courses and buyer education
  • Staff access
Start free

Enterprise

For staffed, multi-litter kennels.

$79/month

or $790/year — two months free

Everything in Pro, plus

  • Accounting ledger
  • Unlimited staff seats
  • Highest limits across the platform
  • Priority support
Start free

Every plan starts from the same free workspace — no credit card required. Start free today and upgrade in-app whenever you're ready.

Pricing questions

The fine print, in plain language.

Try the whole free workflow today.

Applications, waitlist, dogs, and litters — free forever, export anytime.

Start free