breeder CRM —
A breeder CRM should track the people, not just the puppies. Expert Breeder ties every text, Instagram DM, Facebook message, and email to the buyer who sent it — so you stop forgetting follow-ups and start treating your waitlist like a friend list.
Built by breeders. Loved in 41 states.
Most breeder CRMs ignore the messy reality: your buyers reach you on whatever app they happen to use. Expert Breeder pulls those conversations into one inbox and pins them to the buyer's record. Reply right where they wrote — your buyer never knows you switched apps.
Each buyer record holds notes from your last call, deposit status, the pup you have in mind, and the photos you sent last Tuesday. When pickup day comes, you hand over a contract and a story — not a forgotten thread.
Buyers tell us our emails feel personal again. They don't know it's software — and that's the point. Sequenced emails sound like you, follow-ups surface themselves, and the right buyer is matched with the right pup before you have to dig.
Hobby breeders use it free, forever. Working Kennel is $39/month — full CRM, your own breeder website, staff seats included. We don't take a cut of your puppy sales.
what you get with Expert Breeder —
Join the breeders bringing their messages, dogs, and buyers into one calm place.